Qvest is debuting a powerful new AI-driven monetization feature for its interactive sports platform, TVXRAY, at NAB Show 2025. The upgrade adds real-time dynamic ads, sponsor prompts, and even in-game shopping options — like jersey purchases during goal celebrations — all designed to convert fan engagement into revenue. With plug-and-play integration across OTT platforms, smart TVs, and mobile apps, broadcasters can enhance viewer experiences without overhauling their systems. Tailored for today’s digital-first audiences, TVXRAY keeps fans engaged on a single screen while boosting profitability. Qvest will demo the new tools and more at their NAB booth this April.