NBC Sports has strategically chosen Planar’s cutting-edge LED video walls to enhance its production capabilities for the 2024 Paris Olympics and Paralympics, taking place from July 24 to August 11 and August 28 to September 8, respectively. These advanced visual solutions are set to transform the viewing experience, delivering exceptional vibrancy and clarity to audiences.
NBCUniversal’s comprehensive Olympic Games coverage will span an array of platforms, including NBC, Peacock, USA Network, E!, CNBC, GOLF Channel, and Spanish-language networks Telemundo and Universo, alongside NBCOlympics.com and the NBC Sports app. Enthusiasts can look forward to at least nine hours of daily daytime broadcasts on NBC, showcasing the Summer Games’ most exhilarating moments, including live finals. Peacock will serve as the premier streaming destination, offering an unprecedented scope of coverage in U.S. media history, encompassing live streaming of all events and sports, alongside all 329 medal ceremonies.
The Opening Ceremony will unfold on Friday, July 26, airing live on NBC and Peacock, with an encore during primetime. As the steward of U.S. media rights for all Olympic Games through 2032, NBCUniversal continues its legacy with the 19th presentation of the Olympics and the 12th consecutive staging overall. Following the Olympics, the Paralympic Games will captivate audiences from August 28 to September 8, 2024.
NBC Sports’ collaboration with Planar includes the deployment of their award-winning LED display technology to capture and relay the unparalleled energy of Paris directly to U.S. viewers. Integral to this setup are Planar’s DirectLight Pro Series LED video walls featuring a 1.2-millimeter pixel pitch and the outdoor-ready Planar Luminate Ultra Series LED walls with a 1.5-millimeter pixel pitch, ensuring flawless imagery and immersive storytelling.
Atila Ozkaplan, NBC Sports’ Vice President of Production Operations for the Olympics, remarked, “Planar has consistently proven to be a reliable collaborator for NBC Sports. We’re thrilled to incorporate their sophisticated LED display technology in Paris, leveraging their latest fine-pixel-pitch outdoor LED offerings for our Primetime studio. These tools will elevate the stunning visuals crafted by our graphics teams to new heights.”
Planar has been a steadfast ally of NBC Sports since 2016, contributing to the network’s coverage of previous Olympics and other globally significant sporting spectacles across Asia and South America.
Adam Schmidt, Executive Vice President at Planar, emphasized, “Our state-of-the-art LED video walls seamlessly integrate into premier broadcast studios worldwide, fostering dynamic storytelling and unparalleled visual experiences. We are honored to once again empower NBC Sports with visualization solutions that consistently excel, delivering both reliability and spectacle for broadcasters and their audiences.”
This enduring partnership underscores the commitment of NBC Sports and Planar to innovation and excellence in broadcasting, ensuring the Paris Games will be remembered for both their athletic achievements and groundbreaking presentation.
