For the 2024 World Series, MLB Network is redefining sports broadcasting by embracing cloud-based production to deliver live games internationally. Using BitFire’s cloud infrastructure, MLB Network is bringing postseason games to India and offering a blueprint for how the league can expand globally without the limitations of traditional production methods.
The Cloud Advantage: MLB and BitFire’s Partnership
MLB Network’s partnership with BitFire began during the pandemic when remote production became essential. This collaboration has since evolved into a long-term solution, allowing MLB Network to manage complex international broadcasts seamlessly.
Jason Hedgcock, Senior Director of Remote Technical Operations, explains:
“We partnered with BitFire during COVID to handle remote events, and they’ve become an invaluable part of our operations. Now, with their cloud tools, we can manage multiple broadcasts without the need for large physical control rooms.”
Customized Broadcasts for India: Educating New Fans
This postseason, MLB Network has focused on engaging Indian audiences by creating a customized broadcast using cloud technology.
Colin Bonzey, Director of Technical Operations at BitFire, explains:
“We built a virtual control room in the cloud that can spin up and down on demand, with no complicated configurations.”
The broadcast emphasizes the similarities between cricket and baseball, making it easier for new fans in India to connect with the sport.
“We’ve included real-time comparisons and breakdowns between cricket and baseball, up to 10 or 12 times a game,” adds Jacob Soto, VP of Engineering and IP at MLB Network. “This level of interaction wasn’t possible before.”
How Cloud Technology Enhances Production
Using BitFire’s cloud tools, MLB Network integrates live feeds, real-time commentary, replays, and multicamera views.
- Remote announcers in India and Secaucus, NJ, use FireBridge for seamless communication and commentary.
- Cloud-based replays were added to the workflow, enabling instant playback tailored for the Indian broadcast.
“This system lets us manage multiple streams and customize each broadcast for different regions,” says Bonzey. “It’s efficient, scalable, and adaptable.”
Scaling for Future International Broadcasts
The cloud-based system offers unmatched scalability, giving MLB Network the flexibility to expand into new markets.
“If we needed to produce 12 international broadcasts tomorrow, we could easily spin up new cloud environments with a few clicks,” notes Hedgcock. “This allows us to create region-specific content without additional infrastructure.”
The cloud mitigates latency issues that often arise during international broadcasts, ensuring smooth delivery across regions like India, Spain, and South Korea.
Overcoming Physical Limitations with Cloud Production
Cloud production also addresses space constraints during major events like the World Series.
“There’s no room left in the production compounds,” says Hedgcock. “But with cloud production, we don’t need extra crew or physical space. We send the feeds, and our partners can produce remotely.”
This approach eliminates the need for additional control rooms or equipment, reducing costs and simplifying operations.
Looking Ahead: Cloud Production as a Long-Term Strategy
MLB Network views cloud production as more than just a temporary solution. The network plans to continue using the technology to expand globally and produce youth-focused events.
“Cloud production allows us to scale up or down depending on demand,” says Susan Stone, SVP of Operations at MLB Network. “It’s efficient, cost-effective, and future-proof.”
The collaboration with BitFire has laid the groundwork for new innovations in sports broadcasting.
“We’re only beginning to explore what cloud production can do,” adds Hedgcock. “As technology evolves, we’ll continue to push the boundaries of how live sports are broadcast worldwide.”
Conclusion
With cloud production leading the way, MLB Network is setting a new standard for global sports broadcasting. This innovative approach not only allows the network to expand into international markets, such as India, but also demonstrates how scalable, efficient cloud technology can transform the future of sports media. As MLB continues to grow its international presence, cloud production will remain at the heart of its strategy to bring the game to new audiences worldwide.
