Super Bowl LIX delivered record-breaking ad revenue for Fox Corp., surpassing $800 million across TV and digital platforms. This marked a major increase from Fox’s $650 million in 2023 and CBS’s $695 million in 2024.
- Ad Pricing Soars – Fox secured over $8 million per 30-second spot for premium placements.
- Streaming Boosts Revenue – Tubi’s free Super Bowl simulcast expanded audience reach.
Most-Watched Super Bowl Ever
Super Bowl LIX, featuring the Philadelphia Eagles’ dominant win over the Kansas City Chiefs, became the most-watched NFL championship game in history, averaging 127.7 million viewers.
- Peak Viewership: 137.7 million in Q2 (8:00-8:15 p.m. ET).
- Halftime Show: Kendrick Lamar’s Apple Music Super Bowl Halftime Show drew 133.5 million viewers.
- Streaming Milestones: Tubi reached 15.5 million peak concurrent viewers. 24 million unique users accessed game-day content.
Fox distributed the game across Fox broadcast, Fox Deportes, Telemundo, Tubi, and NFL digital platforms, maximizing reach.
