Paramount Global and Nielsen have signed a new multi-year agreement, ensuring comprehensive measurement across national and local broadcast, cable networks, and streaming on Paramount+ and Pluto TV. Paramount will also leverage Nielsen’s latest audience measurement tools, including:
- Advanced Audiences & Big Data + Panel for enhanced analytics
- Ad-Supported Streaming Platform Ratings
- Nielsen ONE Ads for Connected TV
- Expanded Out-of-Home (OOH) Measurement
Paramount’s Ratings Milestones | Broadcast and Streaming
Paramount achieved major audience wins in 2024, including:
- CBS’ AFC Championship Game set an all-time AFC record with 57.7 million viewers.
- Tracker led broadcast dramas with 11M+ average viewers per month in Q4 2024.
- Matlock, FBI, Elsbeth, NCIS, and Blue Bloods all ranked in the Top 10.
- CBS dramas amassed over 50 trillion viewing minutes in Q4, leading all broadcast networks.
Paramount+ also saw record-breaking engagement, with Landman becoming the platform’s first billion-minute streaming title in a single week.
