Rakuten TV has unveiled a new Enterprise Services business line, offering a suite of tools for European content owners to easily launch, manage, and monetize FAST channels and video-centric apps. The announcement was made by Rakuten TV’s CEO and President Cédric Dufour during the “Global Streamers Talks” session at MIPCOM 2024, alongside industry expert Evan Shapiro and Maxime Carboni, Chief Business Officer at Euronews, one of Rakuten TV’s first Enterprise Service partners.
Features of Rakuten TV Enterprise Services
Backed by 15 years of technology and monetization expertise, Rakuten TV Enterprise Services offers a cost-effective, cloud-based solution for easy channel launch and monetization, with standardized contracts and seamless onboarding for partners.
Key features include:
- FAST Channel Integration: Rapid deployment for FAST channels, supported by standardized deal terms for swift sign-off.
- Media Asset Management: Advanced tools for content scheduling and asset management.
- Fully Managed Platform Deliveries: Ensures content goes live and starts generating revenue immediately.
“Rakuten TV Enterprise Services marks a significant step forward for our company and for content creators looking to expand their reach,” said Cédric Dufour.
Expertise in OTT App Development and Monetization
Rakuten TV’s new services leverage its expertise in developing OTT apps with various monetization models like FAST, AVOD, and TVOD, supporting all major operating systems on consumer electronics devices. This enables content owners to expand their presence across top devices, such as Samsung TV Plus, LG Channels, VIDAA, and Xiaomi TV+.
Rakuten TV will also double down on TVOD store development for telco partners, supporting a catalog of over 8,000 titles from Hollywood and European studios.
Monetization and Advertising Through Rakuten Advertising
Rakuten TV Enterprise Services partners with Rakuten Advertising, one of Europe’s top marketers of CTV inventory. This partnership ensures high fill rates and maximum monetization through a robust advertising network with deep connections to Europe’s top advertising agencies and integration with major SSP and DSP platforms.
Enterprise clients will benefit from:
- Local Sales Teams: Experts who drive monetization across Europe.
- Access to Leading Ad Networks: Ensures high visibility and revenue potential.
- Integrated Advertising Tools: Seamless, effective ad management.
